Client: Third Space
Platform: WordPress (Custom Theme)
Industry: Luxury Fitness / Health & Wellness
Location: London, UK (17 club locations)

The Problem

Third Space isn't a gym, it's a lifestyle brand. With 17 luxury clubs spread across London (Mayfair, Soho, Canary Wharf, Battersea, Chelsea, Wimbledon, and more), a roster of elite personal trainers, 100+ weekly classes per club, a Recovery Spa, Sports Med clinics, and an on-demand fitness platform, the challenge wasn't building awareness. The challenge was building a digital experience sophisticated enough to match the brand's physical spaces, and functional enough to handle the complexity of 17 locations, hundreds of classes, dozens of trainers, and multiple membership tiers all in one cohesive WordPress site. Every page needed to feel premium, load fast, and move a prospective member closer to joining.

What I Built

I designed and developed the full WordPress site on a custom theme, focused on brand elevation, multi-location membership conversion, and digital product delivery. Key deliverables included:

• A cinematic full-screen homepage hero with brand-defining copy, "Training for Life", immediately establishing Third Space as a philosophy, not just a gym

• A 17-location club directory with individual pages for each location (Islington, Canary Wharf, Wood Wharf, Battersea, City, Clapham Junction, Marylebone, Mayfair, Moorgate, Richmond, Soho, Tower Bridge, Wimbledon, Chelsea, The Whiteley, Paternoster Square, and Queen's Park), each with facilities highlights, class access, and a "Join Us" CTA

• A full class library with 100+ class listings across categories (HIIT, Cycle, Strength, Yoga, Reformer Pilates, Combat, Sound Bath, and more), each with a dedicated description page and direct timetable booking access

• A live timetable system allowing members and prospects to browse and book classes by location, day, and class type, reducing friction at the most critical stage of the membership consideration journey

• A Personal Trainer Finder tool letting prospective and existing members filter and browse elite trainers by specialism, club location, and training goal

• A Performance Lab page targeting members seeking advanced athletic performance coaching beyond standard personal training

• A full Wellness hub covering four distinct service areas: Natural Fitness Food (in-club nutrition café), Nutrition (bespoke guidance), Sports Med (physio, osteopathy, sports massage, podiatry, acupuncture), and Recovery Spa (Cryotherapy, Red Light Therapy, Normatec compression boots)

• An On Demand platform page giving members access to Third Space classes beyond the physical club, extending the membership value proposition into home and travel fitness

• A Corporate Membership page targeting HR managers and wellness teams at London's major employers, opening a B2B membership acquisition channel alongside individual sign-ups

• A careers section integrated into the site, supporting recruitment for 17 locations without requiring a separate portal

• Full social media integration across Instagram, Facebook, Spotify, YouTube, Pinterest, LinkedIn, Strava, and TikTok, connecting the website to every platform where Third Space's audience is active

The Results

• 17 individual club pages fully built and indexed, meaning a Londoner searching "luxury gym Mayfair" or "gym with pool Battersea" can land on a dedicated club page tailored to their location, rather than a generic homepage that doesn't speak to their neighbourhood

• 100+ class pages structured and searchable, each class has its own dedicated page optimized for search terms like "Reformer Pilates London" or "HIIT classes Canary Wharf," expanding the site's organic footprint across hundreds of high-intent fitness search queries

• Live timetable integrated site-wide, removing one of the biggest drop-off points in gym membership conversion: the friction between "I want to try a class" and "I know exactly when and where to show up"

• Personal Trainer Finder reduced decision fatigue, rather than presenting a long static list of trainers, the filterable finder matches prospective clients to trainers by specialism and location, shortening the path from interest to booking

• Wellness hub consolidated four premium services under one digital roof, members who discover Third Space through a gym search can discover Sports Med, Recovery Spa, and Nutrition services they didn't know existed, directly increasing per-member revenue potential

• On Demand platform extended the membership value proposition, by giving members access to content beyond the physical club, the site helps justify membership pricing and reduces the "I'm not using it enough" churn trigger

• Corporate Membership page created as a B2B acquisition channel, targeting London employers searching "corporate gym membership London" with a dedicated conversion page, opening a high-volume membership pipeline that individual sign-ups alone can't match

• Site-wide mobile optimization, critical for a London gym brand whose audience commutes daily and makes fitness decisions on their phones between meetings, on the tube, or during lunch breaks